How to Create an Outstanding Digital Marketing Cover Letter

When you apply for a job, isn’t it common to put all of your energies into the resume without spending time on the cover letter which is an adjunct to the resume? Well, that is a mistake.
An article on Resume Lab speaks of 83% of professionals claiming that a cover letter is one of the main reference points for them when hiring. But even more important is that 83% of them argue a very good cover will secure an interview even when one’s résumé does not fully communicate.

Imagine a scenario: you look at a bundle of documents. A great deal of them has the crap template for a cover letter, which is impersonal, generic, uninspired, and unresearched. One can tell these people have not spent any time to relate to the job or company. Don’t be thrown into the no pile. Write that digital marketing cover letter that stands out and will get noticed, to get you that interview.
The Importance of a Powerful Cover Letter
The widespread career openings digital marketers now find themselves in quite naturally calls for not just good pay, benefits, and chances of career growth, but for the services of a very special and well furnished cover letter that encapsulates the exact experience and skills that they have, invariably projecting personality to the employers beyond the scope of their CVs. Indeed that experience in what claims to project personality to employers can best be captured in only a one-page cover letter:
The cover letter is captivating.
That lays claim to not only be good at the corresponding field but also with the original company.
Show uniqueness.
The result will be that closely cropped, they beg to call you in for an interview. That’s how you want to letter.
And now let’s go into the how-to of that really memorable kind of cover letter.

1. Speak the language they understand
   Your cover letter must mirror the energy, tone, and culture that you are applying at the very company. They probably want creativity and enthusiasm, so see to it that your letter is written likewise–where appropriate. Tailoring your tone to the company’s voice is such a key; feel free to mimic his or her language as much as possible, but only if it feels real to you–
   HereÐs what you haÐve to do: search the companyÐs blog, social media profiles and any other media interviews to get a sense of its vibe. Pay attention to all the keywords they’re using in job descriptions, as relevant for example if they say they want someone innovative, be sure that you use that word, too. But don’t become a fake research-your natural voice should still come out for it to be perfect.
2. Demonstration of ‘Fit’
   Who wants to send a generic cover letter? For the most part, most jobs are just dropped off the company, and a generic letter is expected to be there.
   And here’s exactly how you achieve this:
   Explain why you wish to work for them.
   Prove to them that you are the best candidate for the position.
   While they want a creative, results-driven content marketer, provide an example of a project done by you which has produced leads, sales, or brand visibility increased.
   3) KISS
   Great cover letters only cover one page. Instead, they should grab attention from the very first sentence.
   The first line should indicate your intent straight off, why you are applying, and then why you are the best fit. Highlighting a key skill or experience that directly aligns with the role in a first paragraph will prove beneficial.
   For instance, if the job needs applicants with an analytical mind, remember to show your deep attraction toward numbers and strategy in opening sentences. Also, your first paragraph is a great place to mention your other key years of relevant experience (especially if you have good numbers to share).
   Tip: Go through the JD again and underline the key-most qualifications and skills. This will enable the message to be sharper to the point.
   4) Make your CV sell:
   Your CV generally lists out one or more accomplishments, one achieved at a particular time and with some key data. So, a cover letter really pries into more about the data.
   If say your CV shows an increase in leads by 30%, your cover letter may explain how you attained that. Did you manage a team? What kind of specific strategies or tools did you use? What kind of different problems did you overcome? This adds dimension to the view of what kinds of capabilities the potential employer needs and also highlights areas such as collaborative thinking, problem-solving, and adaptability.
   5) Close with Confidence
   Like the opening, the closing paragraph of your cover letter is equally significant and should:
   Reaffirm your excitement about the position.
   Restate what value you bring to the table.
   End with an explicit call to action that invites them to reach out and discuss your qualifications further.
   Think of it like your CTA (just like in a digital marketing campaign): leave things open and active toward a clear, cordial prompt to initiate next steps necessary. Whether that step be arranging an interview or discussing how you’d be a valuable asset to their team, make something constructive happen beyond just the reading.
   And consider these 5 tips, as they will surely help you create a cover letter that encapsulates your experience in digital marketing and leaves a lasting mark. Keep it engaging, specific to the job, and clear, and you should almost be there now to that dream job.
   Good luck!